Today after many back and forths for the last week, trying to figure out the real reason why Doublelick click through's don't match the same data as Google Analytics.
I can understand to a point why advertisers winge and whine that data does not match. But for gods sake people. It's like going to car dealership and saying "I want a refund on my Holden car because it does not do the same speed as my mates car who owns a Ford" Two different cars people, same as DFP and GA, two different systems. They should not be compared.









