Are you a qaing HTML5 ads publisher that has strict rules in place on specifications? Well I am and the publisher I currently work for is getting more and more qaing HTML5 ads offers which need to be QA'd and ensure the qaing HTML5 ads offers meets our specs .
Today after many back and forths for the last week, trying to figure out the real reason why Double click click through's don't match the same data as Google Analytics.
I can understand to a point why advertisers winge and whine that data does not match. But for gods sake people. It's like going to car dealership and saying "I want a refund on my Holden car because it does not do the same speed as my mates car who owns a Ford" Two different cars people, same as DFP and GA, two different systems. They should not be compared.
Ever needed a free campaign management tool that works. I have found the most useful tool is outlook offline calendars if set up correctly of course. Below I am going to mention some of the benefits of using this method as opposed to any other tool such as Excel or Google docs.