Every Adops Campaign Manager or Tech Ops guru must have their own operations tool kit that they can access at their disposal. Here is some of mine that I have collected over the years. 
I have broken each of the tools by Programs, Browser Addons and website. 


Snag It - Best tool for taking screen shots and keeping them on file for future reference. - https://www.techsmith.com/screen-capture.html

WinMerge - For comparing code/Third party ad tags - http://winmerge.org/?lang=en

Fillder - http://www.telerik.com/fiddler Charles - https://www.charlesproxy.com/download/latest-release/

DropBox - Is an online storage cloud where you can access your files anywhere. https://db.tt/34lSAP43 (Reral link to help me with addational storage :) 



Ghostery - https://www.ghostery.com/ Firebug - Or chrome Developer tools, Elements tab and Network tab will be your friend. - https://addons.mozilla.org/en-US/firefox/addon/firebug/?src=dp-dl-dependencies

Pocket - If you are busy as me. You need something to be able to save that important article you wish to read for a later time or when you have some down time. https://getpocket.com/a/queue/list/

HTTP Watch - I have never personally used this adops tool. I just imagine it's another http request tool. I am happy with using Fidller and Charles. https://www.httpwatch.com/



Caniuse - Can I use is a great tool to QA those pesky creatives that have been build and not cross browser verified. For example css gradients are not supported in IE. - https://caniuse.com/

JSON - CSV - convertor - As the name mentions. Great tool for converting JSON files to CSV - http://www.convertcsv.com/json-to-csv.htm

URL Decoder/Encoder - A tool that will decode/encode urls- Helpful for troubleshooting url's. 

Web Page test - Rich diagnostic information including resource loading waterfall charts, Page Speed optimization checks and suggestions for improvements. https://www.webpagetest.org/

Compare ad tags - This is an online alternative to WinMerge -  https://text-compare.com/

Whois - Need to track down where the servers of a URL are located. This is your tool - http://whois.domaintools.com/

Google URL Builder -Be careful with this. Alot of blogs have built there own builder tools. I would not recommend using any other than Google itself. The reason for this, is Google decide to update there code base, they may not get the updated code. Here is the URL - https://ga-dev-tools.appspot.com/campaign-url-builder/

Vast Validators

Browser stack - For those moments you need to quickly QA but can't rely on your team mates to get back to you. This tool allows you to test across multiple browsers. This comes at a cost, so if you can convince your employer to pay for it, then happy days. Alternatively, here are few other free versions. - https://www.browserstack.com/start
Browserling - https://www.browserling.com/ 
Browser shots - Tip: Don't forget to untick unwanted browsers, by default a lot of them are selected, and you will quickly utilise your free limi - http://browsershots.org/

Here is some helpful links you should be up to speed. Read, Read and read. 

  • HTML5 Creative Guidelines - Since flash ads were blocked by default by Chrome and Firefox. You will need to get up to speed with HTML5 Display ad guidelines. 
  • Viewability whitepaper - Ensure you are up to speed with the latest benchmarks. 
  • VAST 4.0 - Get up to speed with this. Find out what version VAST you are running and get your dev teams and vendors to ensure they upgrade to VAST 4.0. 
  • Ad Blocking - Get familiar with ad blocking and why people are using. It's up to you to follow LEAN principle to ensure ads are kept to minimal consumer disruption. 


For the more techy peeps

JS Beautify - If you need a quick tool to beautify your code - http://jsbeautifier.org/

JS Hint - an online tool that will helps detects errors and potential problems with your javascript code  - http://jshint.com/


Related Article
Would you like tips to help manage multiple campaigns other than using excel? Try this method using outlook instead - http://www.designalicious.com.au/ad-serving/17-how-to-use-outlook-new-calendar-as-timeline-view

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